1 2

What does a marketing strategist do?

Without a plan, there can be no success. 

Imagine if…

The Roadmap

The roadmap intersects with people, business development, measurement, and operations to increase your sales and services. Unlike traditional marketing strategies, we have the advantage of the work you’re doing with your Project Director.

  • Identify your current marketing position
  • Identify where you compare to your competitors
  • Present opportunities for growth
  • Present recommendations for improvement
  • Establish a forecasted ROI on marketing investment 

Everything we do ties back to
the core of what we believe

Business Development

 We believe that revenue management is one of the most critical aspects of effectively protecting your company. This includes controlling your volume, margin, and risk through Sales Activity, Marketing, and Customer Service. Sales activity representing proper hunting behavior. Marketing used to identify the best hunting ground, messaging, and image. Customer Service to ensure that once earned customers stay.

People

People are the engine of our business. Clarity is the key. Clarity in responsibility, in expectation, and in direction. Proper management of the organization, human resources, and succession planning is critical to the long-term success of the business.

Operations

Supporting our people is an effective process. It allows us to consistently and efficiently complete the commitments made by our sales team members. Leveraging the appropriate technology to aid in communication drive greater productivity.

Measurement

Financial control, costing systems, and operational metrics all feed better knowledge. We believe that knowledge is power and that you cannot manage things that you cannot measure.

A plan based on quantifiable data.

The strategic objectives teach us where we are now and where we want to go.

Volume:

Volume is the metric we’ve decided to measure to establish success. 

Margin:

Margin shows us what product or service you make the highest profit on. 

Risk:

How reliant are you on a small number of customers or products for your income?

Labor:

How can the team you have support your business goals? Are the right people in the right places?

Brand:

What do you want people saying about you when you’re not there to correct them?

How will marketing
impact your business success?