Our process of collaboration
We can lead the direction for this discovery process, but we need your help to see it to the end.
Here are the steps to change how you do business.
The Process
The roadmap intersects with people, business development, measurement, and operations to increase your sales and services. Unlike traditional marketing strategies, we have the advantage of the work you’re doing with your Project Director.
The Opening
Let's introduce ourselves and get a clear read of what you're looking to do. What KPIs have you measured so far, and what budget have you invested in the past? What worked well and what didn't? What budget do we have allocated for this year?
January 01, 2021
12 AM
Strategic Objectives
What are your goals and what are the resources we have currently to support those goals? Do we need to make changes to your business to better align your company with your goals? Here's where we collect the data we need to prove success.
January 01, 2021
12 AM
Technical Audit
Let's look more specifically at what makes your digital footprint function. Here we evaluate your website speed/performance, your keyword ranking and relevance, your social media position in relation to your competition, and your online reputation.
January 01, 2021
12 AM
Traditional Audit
Here we review any marketing efforts outside of an online environment. We assess the value of print collateral, event coordination, and other campaigns against the goals you identified in the strategic objectives.
January 01, 2021
12 AM
Creative Brief
What are we thinking? The creative brief allows us to explore ideas and directions without commitment. We use this time to introduce to you how we're thinking about your project as well as what ideas you may have for success?
January 01, 2021
12 AM
Resource Assessment
You've developed relationships, hired employees, and generally invested in resources you understand are supporting your business growth. How do you know they're performing at the level you expect? Here we review your team and partner relationships against their promised deliverables and your expectations.
January 01, 2021
12 AM
The Roadmap
Here we review the complete findings report. Our roadmap to success includes a review of what we identified as opportunities for growth, the impact of each of those opportunities, and our recommendations.
January 01, 2021
12 AM